Lull material handling equipment, particularly its telehandlers, is distinct due to its innovative horizontal load placement system, known as the "traversing carriage." This feature allows operators to move the load forward or backward without needing to reposition the entire machine, offering enhanced precision and efficiency in load placement. Additionally, Lull machines are known for their robust construction and stability, making them well-suited for rough terrain and demanding job sites. This combination of precision, durability, and adaptability sets Lull apart from many competitors in the material handling industry.